
THE AeeDEA STORY
AeeDEA started in 2010, offers innovative, functional, stylish customization, high quality yet affordable accessories for Harley Davidson Motorcycles.
AeeDEA focuses on “out of the box” thinking to provide value for money products and has 5 patents in its name.
Designed by an avid motorcyclist, we understand the pain points of a rider and focus on functionality of products while maintaining high quality. AeeDEA’s products are manufactured from scratch in our factory in Bangalore, India ,with locally sourced materials. All our products are tested intensely for form, fit, functionality and durability.

THE AeeDEA FEATURES
Our mission
Besides innovation in product design, AeeDEA has also developed a highly dependable supply chain.
As a company, AeeDEA has always opted to work with skilled vendors who may not necessarily be a large enterprise. Today we have over 50+ vendors. Every vendor at AeeDEA is committed to our cause and we work together as partners.
Almost 95% of the raw materials we use are locally sourced in India
Our values
Being a part of the Harley community, we are invested in the interest of fellow riders, their needs, and their pain points. Our intent is to give you a product that you have the need for, not one that may or may not make business sense to us
Our Team


Mechanical Engineer, MBA University of Toronto
SANDEEP DAHIYA
All products at AeeDEA are designed by Sandeep, a qualified Mechanical Engineer (20+ years of experience) with an Automotive specialization. Sandeep has worked as a design engineer with various automotive companies in India and North America. Sandeep has multiple product patents to his name. Besides working on designing products at AeeDEA, he works full-time as an Associate Partner with McKinsey and company, in the management consulting space.


MBA – Bangalore University
Sushmita Shetty
Sushmita has 15+ years of experience in Sales and Marketing, in the automotive and telecom sector, in India and North America. She handles Sales, Customer support besides managing supply chain for AeeDEA.